Light Phone is a smartphone alternative that helps you stay connected without getting addicted to the constant stream of notifications, emails, and ads on your phone. The Alliance of Big Tech doesn’t like that one bit. While this entity may not exist, tech giants that continue to demand more of our attention and data are very real. So we chose to personify our natural enemy and create a smear campaign.
DO NOT BUY LIGHT PHONE
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DO NOT BUY LIGHT PHONE X
DO NOT MISS A THING.
We built an eerie social presence that was focused on capturing our audiences attention for all of the wrong reasons.
In order to dig deeper and learn more, you merely had to agree to our extensive terms and conditions.
Our Alliance of Big Tech didn’t stop there. We created a guerrilla campaign of hypnotizing graphics and bold messages
to make viewers question their relationship with their phones. And ask what the hell is Light Phone — ultimately driving site traffic.
