Since the beginning of time, women have been told that talking about money is tacky, inappropriate, and unladylike. Today, women are less likely to ask for promotions. We are less successful at negotiating for ourselves. We are less informed about investing. It’s not a coincidence. Conversation is power. Visa wanted to facilitate that conversation. As the company powering billions of transactions a year, they could create a platform that empowers women to start talking. We asked the impolite questions. We found out what everyone’s thinking, but no one is saying. We had uncomfortable conversations until they stopped being uncomfortable.
We created Instagram polls to get people debating all the topics pertaining to money. And help them realize that what works for them, doesn’t necessarily work for everyone.
We turned all that collected data into gifs that illustrated how not talking about money is really affecting women.
