Most people know MD20/20 from its brightly colored alcoholic beverages in glass bottles. But this new canned variety was looking to make a splash on the shelf. In such a competitive space of newcomers, we chose to lean into the brands history. Many people can recount the colorful stories that MD20/20 provided. And with that in mind, we built a brand tone that put the spiked punch in the center of an epic night.
