In the second iteration of this campaign, we continued to focus on stirring up conversation surrounding money. We showed how not talking about it can leave women with less than they deserve. And how the way we talk about women and money is coated in implicit bias.
We used data to continue to shine a light on the importance of talking about money and what women may lose when they don’t.
Our product ads celebrate women’s financial power and highlight her financial goals.
We continued the conversation during Oscars season with women working in Hollywood. We asked them to tell the stories of how they’re changing the industry for women.